Snapple and Maroon 5 Release New ‘Tea Will Be Loved’ Iced Tea to Benefit Feeding America
Limited-Edition “Tea Will Be Loved” Will Help Provide 1.75 Million Meals to Fight Hunger
Public Company Information:
PLANO, Texas--(BUSINESS WIRE)--Snapple and Grammy award-winning pop-rock band Maroon 5 have partnered to launch ‘Tea Will Be Loved’ – a delicious blend of healthy green tea and tasty black tea with notes of pomegranate and berries. Tea Will Be Loved will benefit Feeding America, the nation’s largest hunger-relief organization, by helping to provide 1,750,000 meals to those in need. Inspired by the unique personalities of the band members and named for their smash-hit “She Will Be Loved,” this limited release Snapple tea will be available at participating retailers nationwide beginning on September 1, 2011.
“We traded in our instruments for lab coats and had the opportunity to take over the Snapple lab to craft our own tea,” said Adam Levine, lead vocalist for Maroon 5. “After lots of taste-testing, we each chose our favorite flavor and combined them to create Snapple Tea Will Be Loved to benefit Feeding America. We love it, and we’re excited for our fans to try it.”
Tea Will Be Loved is a five-fruit mash-up of the best stuff on Earth, with each band mate choosing their own flavor to add to the tea: pomegranate, orange, blackberry, raspberry and hibiscus. Tea Will Be Loved features 13 specially marked gold Snapple caps with Real Facts about Maroon 5 and Feeding America, such as Real Fact #682: Maroon 5’s former name was “Kara’s Flowers.” The band also contributed to the graphic design of the packaging for the new tea.
“Snapple consistently makes the Best Stuff on Earth even better with exceptional flavor combinations and exciting partnerships,” said Regan Ebert, vice president of marketing for Snapple. “Tea Will Be Loved will benefit Feeding America and the millions of Americans the organization helps every day. Our collaboration with Maroon 5 gives Snapple fans a great opportunity to do good stuff with the Best Stuff on Earth.”
As part of the partnership, Snapple and Maroon 5 will donate $250,000 to Feeding America. Feeding America is a network of more than 200 food banks that serve every community in the United States by distributing food and grocery products through more than 61,000 food pantries, soup kitchens, shelters and other emergency feeding centers. Feeding America serves more than 37 million Americans, including 14 million children and three million seniors.
"Feeding America is very grateful to have the support of both Snapple and Maroon 5," said Vicki Escarra, President and CEO of Feeding America. "Hunger is a deepening crisis in the United States, so we’re thrilled that this partnership, and the new Snapple Tea Will Be Loved, will help us reach new platforms to spread our message and gain support for this important issue."
Snapple Tea Will Be Loved is available nationwide for a limited time only. For a list of participating retailers, visit Snapple.com.
Snapple, a brand of Dr Pepper Snapple Group (NYSE: DPS), is a leader in great-tasting premium beverages. Founded in 1972 by three childhood friends, Snapple got its start in Greenwich Village, New York, and is now available throughout the United States and numerous countries worldwide. Snapple prides itself on developing, producing and marketing a wide variety of premium beverages, including ready-to-drink iced teas, juice drinks, 100% juices and water. Known for its down-to-earth approach to marketing, Snapple continues to delight fans across the world. DPS is a leading producer of flavored soft drinks, marketing Snapple and 50-plus other brands across North America and the Caribbean. For more information on Snapple, visit www.snapple.com or www.drpeppersnapple.com.
About Feeding America
Feeding America provides low-income individuals and families with the fuel to survive and even thrive. As the nation's leading domestic hunger-relief charity, our network members supply food to more than 37 million Americans each year, including 14 million children and 3 million seniors. Serving the entire United States, more than 200 member food banks support 61,000 agencies that address hunger in all of its forms. For more information on how you can fight hunger in your community and across the country, visit http://www.feedingamerica.org . Find us on Facebook at facebook.com/FeedingAmerica or follow our news on Twitter at twitter.com/FeedingAmerica.
About Maroon 5
Capturing their first of three GRAMMY Awards as “Best New Artist” of 2005 and going on to sell more than 15 million albums worldwide, Maroon 5 won over fans and critics alike with their hybrid rock/R&B sound. The band recently released their third studio album Hands All Over, which was produced by studio legend Robert John "Mutt" Lange. Met by critical praise, with Rolling Stone stating it’s their “brightest sounding and poppiest album yet,” the album notched a #2 debut on the Billboard Top 200 Albums’ chart. Earlier this year, Maroon 5 received a GRAMMY Award nomination for "Misery," the debut single off Hands All Over, in the category of "Best Pop Performance By A Duo Or Group With Vocals." The nod marks the group’s seventh GRAMMY nomination overall and 4th in that category. Most recently, Maroon 5 hit #1 on the iTunes Top Songs Chart with the release of their new song "Moves Like Jagger," featuring Christina Aguilera, which is currently blazing up the Hot AC and Top 40 charts. Maroon 5’s releases have gone gold and platinum in over 35 countries around the world, including Hands All Over, which was certified gold by the RIAA in December 2010. In addition, frontman Adam Levine joined the lineup of celebrity coaches on NBC’s hit series The Voice, eventually coaching team member Javier Colon to victory when America voted him the winner of the show. The Voice will return for the second season in 2012. Maroon 5 performed in the Toyota Concert Series on the TODAY Show on August 5th.
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