Brand Fact Sheet

A snapshot of key brands in the Dr Pepper Snapple Group portfolio

OVERVIEW:

With a brand heritage spanning more than 200 years, Dr Pepper Snapple Group's portfolio includes more than 50 brands and hundreds of flavors of carbonated soft drinks, juices, teas, mixers, waters and other premium beverages.

DPS is the market leader in the flavored carbonated soft drinks (CSD) category, a key player in the fast growing ready-to-drink tea and juice drink markets and boasts the leading portfolio of shelf-stable mixers in the industry.

More than 75 percent of the company's volume is from brands that are either #1 or #2 in their flavor categories.

KEY BRANDS:

Dr Pepper
Oldest major soft drink in the United States, introduced in 1885 in Waco, Texas
Distinguished by its unique blend of 23 flavors and loyal consumer following
#1 in its flavor category and #2 overall flavored CSD in the U.S.
Flavors include regular, diet, caffeine free and "Soda Fountain Classics" line extensions
 
Snapple
A leading ready-to-drink tea in the U.S.
Includes premium Snapple teas and super premium white, green, red and black teas
Brand also includes premium and super premium juices, juice drinks and recently launched Antioxidant waters
Founded in Brooklyn, New York, in 1972
 
7UP
#2 lemon-lime CSD in the U.S.
Re-launched in 2006 as the only major lemon-lime CSD with all-natural flavors and no artificial preservatives
Flavors include regular, diet and cherry
The original "Un-Cola," created in 1929
 
Mott's
#1 apple juice and #1 apple sauce brand in the United States
Juice products include apple and other fruit juices, Mott's Plus and Mott's for Tots
Apple sauce products include regular, unsweetened, flavored and organic
Brand began as a line of apple cider and vinegar offerings in 1842
 
Sunkist Soda
#1 orange CSD in the U.S.
Flavors include orange, diet and other fruits
Licensed to DPS as a soft drink by the Sunkist Growers Association since 1986
 
Hawaiian Punch
#1 fruit punch brand in the U.S.
Brand includes a variety of fruit flavored and reduced-calorie juice drinks
Developed originally as an ice cream topping known as "Leo's Hawaiian Punch" in 1934
 
A&W
#1 root beer in the U.S.
Flavors include regular and diet root beer and cream soda
A classic all-American soda first sold at a veteran's parade in 1919
 
Canada Dry
#1 ginger ale in the U.S. and Canada
Brand includes club soda, tonic and other mixers
Created in Toronto in 1904 and introduced in the U.S. in 1919
 
Schweppes
#2 ginger ale in the U.S. and Canada
Brand includes club soda, tonic and other mixers
First carbonated beverage in the world, invented in 1783

Squirt
#1 grapefruit CSD in the U.S. and #2 grapefruit CSD in Mexico
Flavors include regular, diet and ruby red
 
Clamato
A leading spicy tomato juice brand in the U.S., Canada and Mexico
Key ingredient in Canada's popular cocktail, the Bloody Caesar
Created in 1969
 
Peñafiel
#1 carbonated mineral water brand in Mexico
Brand includes Flavors, Twist and Naturel
Mexico's oldest mineral water, founded in 1928
 
Mr & Mrs T, Rose's & Margaritaville
#1 portfolio of mixer brands in the U.S.
Top mixer brand (Mr & Mrs T) in the U.S.
Margaritaville and Rose's lead their respective flavor categories
 
OTHER NOTABLE BRANDS: