DPS Creates Flavors That Tickle Your Taste Buds

It’s true that Dr Pepper Snapple has numerous flavors that are sure to tickle your taste buds – grape, cherry, orange, lemon lime and, of course, the 23 flavors of Dr Pepper – but enjoying these flavors involves more than just your tongue.

Did you know the part of your brain that processes your memory and emotions also processes flavor? That’s why Dr Pepper Snapple Group scientists are ensuring perfection in every sip by combining the science of psychology with the art of flavor development.

So how do you inject life and feeling into a soft drink? Similar to composing music, a fulfilling flavor is delivered through notes and tones. The top notes deliver aroma, middle notes classify the range of ingredients and base notes deliver body and fullness. A flavorist will then lean on their extensive scientific knowledge, flavor tonalities and artistic creativity to develop the right flavor experience.

For example, if a beverage had to demonstrate the experience of a sunrise through flavor, the flavorists may blend lemon notes to mimic the sun, cedar or pine essence to reflect trees and a touch of vanilla for a relaxing tone. Many times, it may take numerous flavor iterations, sweetness and acid balance and sensory (taste, aroma, mouthfeel and aftertaste) tests, to develop the right flavor to fit different occasions.

Here are a few other tidbits about taste that are sure to make your mouth water: