Changing Our Colors for Halloween
Roll over the image to see how Frankenstein’s monster gets a bolt of orange (7UP), the skeleton turns a shocking blue (Welch’s), and the werewolf howls at an eerie orange moon (A&W).
How does it work? The Dr Pepper Snapple brand and packaging teams worked to design the various characters on the 8-oz. cans. Then we added some “color” – temperature-sensitive, thermochromic ink – to designated features in each character, while using standard ink on the rest of the can. When chilled to 8 degrees Celsius (around 46 degrees Fahrenheit), the ink changes color.
When the beverage or the can gets warmer, the color returns to normal. But you can always relive the frightening fun by cooling another.
See the transformation for yourself! Give your Halloween guests these 8-oz. treats – it’s sure to give them the chills.