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4/26/12 9:07 am CDT
“Can Billy and Susie come outside to play?”more...
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3/29/12 4:49 pm CDT
The greatest performers and athletes will tell you that
talent is what gets you noticed, but skill is what keeps the crowd’s attention.
When DPS launched Dr Pepper TEN with the bold “It’s Not for Women” ad campaign
– which challenged the status quo and consumers’ expectations of a low-calorie
soda – the public took notice.more...
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12/30/11 9:41 am CST
People and brands are the heart of DPS’s business, and we continually pursue programs that not only drive profitable volume but also make a difference in the lives of our consumers and communities.more...
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11/22/11 4:35 pm CST
In early October, Dr Pepper Snapple Group brought together two of its
proudest traditions – college football and our history of giving – to benefit
United Way.
The United Way is our
flagship fundraising drive, and each year we participate we raise the bar on
donations and employee engagement. Our 2011 campaign, dubbed “DPS Super 8”
internally, brought the excitement of college football to the cause of United
Way.more...
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11/3/11 11:25 am CDT
Mott’s is using consumer insights to create new, targeted products for the entire family. With the recent launch of Mott’s Snack & Go applesauce pouches and a licensing agreement for Mott’s co-branded baby food, new moms can build relationships with the Mott’s trademark when their children are infants and continue their loyalty to the brand as their kids grow.more...
